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Saturday, April 7, 2012
Guerilla Marketing Tactic: Develop Professional National Group That Reviews Professional Marketing
So, I was thinking after reading Glass's book of a new strategy. I'd love to form a group -- national would be ideal -- which consists of about 5-10 professionals (read: Engineers, Architects, attorneys, psychologists, etc.) that will meet something like once a quarter, to discuss what marketing they've tried, what's worked, how much they've spent and what results they've gotten. I haven't figured out how to do it yet -- but I will. Now, it may be on further reflection, I decide that the best group would be a group of 6-10 attorneys from around the country, instead of a broad spectrum of professionals. The idea came to me in the past few days -- so, I thought I'd document it here. So, more on this later.
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